The Ads v. Reality Project

Genius. Pure, unadulterated GENIUS.
http://www.thewvsr.com/adsvsreality.htm

It's so simple, yet so eye-opening if you don't pay attention to advertising and how insidious it is. I personally count marketing & advertising amongst the most deplorable of jobs (in general) out there and find most of it sneaky & conceived to deceive. We don't have any idea how susceptible we are to it all.

This guy (girl?) is taking photos of fast food as it's purchased and posts the "advertised" version next to it for comparison.